Why A Good Website Matters To Your Business

Why A Good Website Matters To Your Business

For most businesses, a website is one of the most important investments you can make. Entrepreneurs are either overspending or under-spending on their websites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid website really matters to your business, and in the next two weeks, I’ll follow up with articles on the core components your website needs to work well for you, and how to hire a solid web firm to build your site affordably.

1. Your website reflects you as a business owner and professional.

If your website looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your website and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your website, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

2. Your website can mean extra local business.

Even if you’re primarily brick and mortar, having a solid website can mean extra business. Local clientele often perform searches online and find your website, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a website and you don’t), you’ll lose business, just because of your website. And, when you’re mentioned in the media or on review sites like Angie’s List, you’ll need a website to help people find you.

3. Your website can mean global business.

Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic website means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your website is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

4. Your website can generate media interest.

If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose website looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy website. Take care and invest wisely in your business website by hiring someone who knows what they’re doing. Next week I’ll talk about what components you need in your web, and in two weeks, I’ll cover how to hire a web company.

Source: lifehack